Creative Direction for the Sony Crackle Original Series, Rob Riggle’s Ski Master Academy / Social & Marketing Campaign 

Enrollment Posters

Academy IDs

Survival Tips

Urlacher vs. Rob Gifs - In the show, Rob always tries to one-up Urlacher while Urlacher does the same thing but in an unintentional, polite way which frustrates Rob even more. For this series of gifs we provided them to him and Urlacher to use on Twitter to one-up each other.

During our marketing shoot we captured each of the guys in front of a green screen to use for this creative concept.

Reaction Gifs - Using a combination of set capture and show footage we created a series of reaction gifs for fans to share as well in response to others.

Countdowns

Cadet Instagram Ads - As part of our creative campaign strategy for pre-launch, we came up with the idea to host faux academy sponsored Instagram videos of the cadets. The video linked you to the in-world social account for the show. After developing the concept, I led the creative execution from directing and capturing talent at our marketing shoot, overseeing the script writing and finalizing the look of these videos.

Ski Tricks - There are so many ridiculous terms in ski culture so as part of our creative campaign strategy for post-launch, we came up with the idea to make up a list of ski trick names and have talent define what that trick would be. After developing the concept, I led the creative execution from directing and capturing talent at our marketing shoot, overseeing the creation of the ski trick names and finalizing the look of these videos.

Happy Riggle Day - One of the episodes in the show focuses on Rob Riggle’s Birthday and it’s called “Riggle Day”. As part of our creative strategy we decided to film talent at our marketing shoot wishing Rob a Happy Riggle Day. We provided these videos to talent to post and tag Rob. I led the creative execution from directing and capturing talent at our marketing shoot to finalizing the creative of these videos. These videos were shot in-character against a green screen on set.

General Campaign Creative