Creative Direction and Graphic Design for the Fullscreen AT&T partnership, thx2att 

“Back To School” Campaign - With the Fullscreen thx2att partnership there wasn’t a large budget for creative. The goal was to creative a “back to school” social campaign. With a small amount of money our strategy was to shoot it ourselves. We rented a studio, brought props, papers, etc. I directed our photographer and set designers to shoot enough content for the entire campaign in one day. With the success of the pieces we were able to expand our advertising outlet from social to print and paid media which was driven by insights and data.

“Back To School” Shoot BTS

Fullscreen Live x Fullscreen thx2att event: Girls Night In

“The Time We Share” :30 TV Spot - Social reports had shown that our audience responded heavily to romance. With that in mind as well as the main goal to drive subscriptions to the fullscreen app I decided to take the initiative to write a script and propose my idea to the VP of marketing as well as Fullscreen’s CEO. They both loved the concept so I worked with finding a company to produce the spot, casting, creative direction for the overall voice and tone of the spot and giving editing and music direction. On set I rode along with our director of the shoot and worked closely with hair, makeup and wardrobe to accomplish the look and feel for the piece.

Pitched Mood Board

Meet Miles Mckenna! - Talent activation with Miles Mckenna where fans could meet him at a live pop-up thx2att event.