Creative Direction and Graphic Design for Fullscreen Brand / Social & Marketing
Lifestyle Photoshoot - After the rebranding of the Fullscreen Brand we did a three day lifestyle shoot. The strategy behind the shoot was to use these images on our brand social channels to help build the brand voice and connect closer with our followers. Our locations were: Joshua Tree, popular locations around Los Angeles and our last location was a loft in Downtown Los Angeles. For this shoot I worked very closely with our production team on sourcing a photography, casting models, building reference mood boards and then directing the shoot.
Fullscreen App Launch Day Pizza Party Activation - For the launch of the Fullscreen App, we partnered with Fooji to delivery pizza directly to fans so they could enjoy while streaming all their favorite shows. In select cities we even had some talent deliver the pizzas to the fans. We used various social channels to promote the event and during the activation we asked fans to tweet us a photo of them watching and we would “pizzafy” them.
Fullscreen Rebrand Talent Photoshoot - Working closely with our photographer I directed her and talent on executing our vision for the rebrand social campaign.
General Social Creative
Fullscreen In-App Gifs
